The Early Action Network (EAN) is an initiative designed to support plant-based projects at any stage and of any size via online resources for the purpose of creating a friendly environment where youngsters worldwide learn and feel engaged. Most current plant-based, environment and animal advocacy focuses on adults. Through raising awareness and deploying rational and emotional appeals, advocates go to great lengths to change attitudes and behaviours in grown-ups. Our attitudes and behaviours, however, don’t just fall out of the sky.
What we think about animals and what we choose to put on our plates is mostly the result of a long process of learning and habituation, which starts early in life. Yet, comparatively little effort goes into reaching out to children and adolescents during this formative period, addressing the cause of animal consumption rather than only its effects. Creating a veg-friendly environment for kids to grow up in, normalising plant-based eating, and breaking the dependence on animal products will go a long way towards facilitating ethical and rational debates. While several organizations and groups have established outreach programmes and initiatives over the past years to raise awareness about plant-based diets with young generations, there is still a clear need for more intensified collaboration among relevant stakeholders so as to share best practices and resources and thus strengthen joint efforts.